Media Deconstruction

http://medialiteracyproject.org/deconstructions/nuvaring-swimmers

#1 - Who paid for the Ad : Nuva Ring Inc.

#3 - What group is targeted by the ad? - Teenagers : it shows that the pill is old fashioned and the nuva ring is new and "sexy" when she rips her old one piece swimsuit off and makes it into a bikini suite.
#4 - What about the ad leads one to that conclusion - You don't have to take birth control every day you just put it in for three weeks and take it out for one.
#8 - What techniques of persuasion are used? - New and Bandwagon both are showed in this commercial. There are many girls showing that they use to be on the pill and are now on the nuva ring this also is a new product shown in the commercial and telling why girls should make the switch.
#13 - How does the example try to move emotions? Is it simple/complex? is it logical? - I think that the ad is trying to be simple with a lot of subtle sexual gestures that all may not "zone" in on but I have noticed while critiquing the add.
#14 - Is it closer to fantasy or reality? -  Reality. People take birth control all of the time and this is a another great form to prevent pregnancy without forgetting to take your pill everyday.
#16 - In what ways does this depict a lifestyle that is healthy and unhealthy? - I feel that it is a healthy lifestyle if you are trying to prevent pregnancy. There are a list of health warnings given in the add that people do need to pay attention to to make sure they are 100% healthy and that nothing happens to them although trying all new medicines is a risk taking process.


Here is the link for the Huntsvill News with Hide your wife, hide your kids, hide your husbands ... so funny and he got famous for it!!
http://www.youtube.com/watch?v=EzNhaLUT520