Emily McCarthy
Media Deconstruction #2
February 24, 2012
Association
– The commercial I feel applies that if you eat M&M you will be sexy and
smart. The song that is played and red M&M ripping off his candy shell to
be “naked” dancing to I’m sexy and I know it implies to me that you are sexy if
you are naked and at the end of the commercial the Brown M&M says, “You’re
smart I can tell just by looking at you and a really smart person would vote
for my ad as their favorite Super bowl commercial.” Therefore this commercial
not only implies to me that if you are naked you are sexy but you are also
smart if you agree with this.
Bandwagon
– I feel that this commercial implies the bandwagon technique because at the
end of the commercial the brown M&M says, “You’re smart I can tell just by
looking at you and a really smart person would vote for my ad as their favorite
Super bowl commercial.” Thus resulting in most everyone thinking about it and
probably actually doing it, because they were told to.
Humor –
This ad was hilarious! I watched it so many times and truly it did make me want
some type of chocolate. I was sucked into the commercial right when it started
there were all the colors on a white back ground then a crazy fun song and it
just got funnier as the ad went on. Not only was the ad funny but it was the
M&M’s that made it funny (the product they were selling)!
#1 Who paid for the ad? – The M&M company paid for the
ad for this commercial.
#2 Why does the company need to do the ad? I think that the
company needed to do this commercial and make it funny and the way they did
because the Super Bowl is I am pretty sure the most matched gamming event on TV
all year and it is known for having great commercials. This is also the time when
people can vote for their most favorite ad.
#3 What group is targeted by the ad? I think that all people
are targeted by the ad although I feel as though it could lean a little bit
more toward men. I think that this ad learns more toward men because of the sexual
content and the fact that it was aired for the first time during the super
bowl.
#7 What value(s) are reinforced?
I think that value that is reinforced is that it is okay to be naked in public
and think you are sexy. I feel that the sexual value that it portrays is funny but
not necessarily appropriate for all age groups.
#9 What different meanings would different people perceive?
I don’t think that all people would be offended by this commercial and most
would just think it was funny. I do however think that some people would refuse
to buy M&M’s because of the sexual content it was gesturing. Not everyone
will think that this was an inappropriate commercial and will probably think
that those who do are just too sensitive; but it really is not appropriate for
all age groups.
#14 Is it close to fantasy or reality? This ad is far from
reality. There is nothing real about it; M&M’s can’t talk and you’re not
sexy if you eat them. This was just a funny and fun commercial that had lots of
beautiful people in it with a hilarious “story”/idea of the M&M showing up “naked”
to a business party.
Here is my Ad:
